Once-dominant video rental chain Blockbuster is trying its hardest to prove that it can compete in the 21st century. It is closing down stores, and has been bulking up its on-demand offering. But it looks like it may be too little, too late. Last Thursday, the New York Stock Exchange announced that the company would [...]
posted on July 3, 2010 by
Q&A: Keith Chambers on “Pull”
Keith Chambers is the founder and president of The Chambers Group, where he has worked with brands like Clorox, Del Monte, Arm & Hammer, Scotch-Brite and Equal to launch new products for 30 years. He has spend his career working on messaging for brands from Claritin to the Miss America Pageant, and finally decided to [...]