We are on the verge of a blog outreach campaign, to support our PR, affiliate marketing, linkbuilding and brand goals. We want to share the love where possible, and to hopefully receive a bit back. Cultivating relationships with bloggers is vital for any serious brand marketer. They can be a real asset to help you...Read More

Do you know, I nearly gave this the headline ‘How to target women online’, but I thought I might be misleading the reader… Women outnumber men online, according to eMarketer research, and the proportion is growing. The number of female internet users has been gradually overtaking the number of men online since 2008. This changing...Read More