So what is SEO or Search Engine Optimisation?
SEO is short for Search Engine Optimisation or Search Engine Optimization (if you are in the US) and is the process of analysing a website and optimising for the search engines “spiders” to crawl.
A “spider” or “bot” is a script that “crawls” through websites and indexes the information that they contain. Such a spider is Google-Bot, which is Google’s specific spider.
By using specific keywords and search phrases you can increase the volume and quality of the search engine traffic. The higher a site ranks within the search engine results, the greater the target audience and the higher the volume of potential visitor traffic.
By using ethical Search Engine Optimisation techniques, also known as “white hat,” you help to promote and develop a web site’s online presence. By understanding on page-factors this helps to organize and display your web pages in a way that is most favorable to the spiders. These can include changes to the source code including:
- Title Tags
- Meta Description
- Meta Keywords
- Headline (H1)
- Sub headline (H2) (optional)
- Content & Keyword density
- Alt Image Tags
- Anchor Text
- Navigation Menus, Breadcrumb Trails & Sitemap
- URL & Permalinks
- Outbound links
- Back links
It may also be necessary to add new content, that is targeted for specific keywords and phrases, to a website, as well as adjusting and improving the existing content. The aim is make the user’s experience as good, helpful and informative as possible and if the web site is Search Engine friendly it should rank well in the search engines.
The ultimate goal of any SEO campaign is for each and every page of a website to be indexed and listed under a variety of keywords and search terms in multiple Search Engines.
Videos To Help You Market Your Business Online
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.
Paul Birkett, SEO for Small Business, helping your business increase leads, sales and grow your business.