Search Engine Optimisation – A Free Internet Marketing Strategy

What does SEO stands for?

The acronym SEO is most commonly known for the words Search Engine Optimisation.

Okay, well what does Search Engine Optimisation mean?

SEO is an Internet Marketing Strategy that helps improve the visibility of a web site or a web page in search engines. To put it simply, it helps make you more popular in the world of the big wide web!

What is an Internet Marketing Strategy?

An Internet Marketing Strategy or Online Marketing Strategy is the advertising of products and services using the internet as a medium to expose and communicate products and services to consumers. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms used and which search engines are preferred by their targeted audience.

How it works

The answer to how it works is really very simple, even if the methods of SEO aren’t. Search engine optimisation uses a number of tactics to draw the attention of search engines to your site. The idea behind it is to make your site fit as closely as possible with the searches performed within your target market. This is achieved by crafting high-quality content with well-placed keywords that influence your website page ranking on all search engines, including Google, Yahoo, and Bing.

Methods of Search Engine Optimisation

There are many different methods that SEO adopts to amplify its field of marketing.

Here is a list of a few proven techniques that you can use to help increase targeted traffic:

Keep domain names short, short names are easier to remember! Include short Primary Keywords, without hyphens where possible
Keep the host location to where you are actually hosting from eg. If you are hosting from the UK use.co.uk.
Include relevant keywords in the URL names and keep them unique to each page.
Keep navigation structure simple
Page content wording is very critical
Create and submit as many articles as possible
Find relevant websites within the same market sector or niche and form a link partnership
Submit your website to relevant or industry related directory’s
Utilise relevant Social Networks and Forums related to your Market Sector
Utilise Blog sites relevant to your Market Sector

Why go through all the effort?

Well, why not? You have your business or company online and you want it to succeed don’t you? To do this you need to do everything possible to ensure that your web site is listed as near to the top as possible, there is a lot of competition out there!

Optimise your site so search engines can find you and you will:

Increase high-quality traffic to your website
Reach customers at every point in the buying cycle
Find new customers and grow your customer base
Grow your revenue and profits

So get started and OPTIMISE!

Implementing successful SEO Techniques requires an extensive knowledge of logic and a very good understanding of the targeted market sector. There are many Web Marketing Companies available that have professionals waiting to do all the work for you, all just a click away.

A little secret

By reading this article you have acknowledged our presence on the web and you have just participated in a SEO campaign!

Thank you!

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Related Search Engine Optimisation Articles

It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.

However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?

Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.

It uses data for the top 250 e-tailers from Internet Retailer’s top 500 from 2011.

It includes the average number of fans and followers, as well as breaking down who is performing best on each different network.

Obviously there is more to social media marketing than simply clocking up millions of fans, but it’s certainly a good place to start.

Posts from the Econsultancy blog

Search Engine Optimisation (SEO) for Businesses on the Internet

Getting your website found online is more important than ever!

What is Search Engine Optimisation?

Search Engine Optimisation, or SEO, is the technique of making a website achieve higher positioning on a Search Engine’s organic listings, when a user searches on terms related to the site’s content. SEO provides improved marketing ROI (Return On Investment) due to its cost-effective nature and should not be considered an expense. It is a necessity for every business online today.

Why Do I Need Search Engine Optimisation?

In these modern times of digital communications, most people now use the convenient solution of the Internet to seek their consumer needs, before even thinking about looking through the Yellow ‘Snail’ Pages and picking up the phone. Having websites displayed instantly in a Search Engine provides necessary information on products and services so people can assess their options and make a decision, before making contact. Given that more than three-quarters of all Internet users discover websites through Search Engines, it is paramount that your business be prominently listed within these engines and directories.

Real Example. Your customer searches for your product or service in a Search Engine (Google, Yahoo, Bing), which then delivers them a listing of websites most relevant to their Search Query. Is your website one of those results?? If you haven’t done any Search Engine Optimisation, the answer is NO. So how will anyone find you after you’ve paid all that money on a good looking website? Imagine making up some brochures for your business and then leaving them hidden in the office. How will your website of products and services reach your prospects, competing with the millions of sites on the Internet today. Is there any value in putting a billboard in the forest?!

And it’s not about reaching just a few more customers. With the connectivity of the Internet, your business can be listed in front of the whole local, national and worldwide audience of consumers seeking your products and services. Are your top competitors doing SEO? No doubt they’ll be thinking about it, if not already doing it. If you want to keep up with the competition and be at the forefront of your industry, Search Engine Optimisation on your website should be started immediately.

Hiring a professional SEO service is critical for achieving the best results and staying ahead of your competition, as ranking factors continue to change and are becoming increasingly difficult to understand. A good SEO should only implement ‘white-hat’ SEO methods, ensuring your site adheres to the guidelines set out by the Search Engines and doesn’t get penalised or banned from their indexes. Many Webmasters and SEO companies use ‘black-hat’ SEO methods, meaning they use short hand techniques, cut corners and try to slip past the Engines in the hope to rank quicker than normal. It can sometimes work, but not for too long. Google will quickly see this and penalise the site accordingly.

The best SEO results are derived from continual steady work, over a long period of time. It makes sense, because Google is a business too and want to give their customers (searchers) the best user experience possible so they keep using their services. Only websites that are genuine in intent and have the best quality content will enjoy a long life at the top of the internet.

James Schramko & Tim Reid – Freedom Ocean Profitable Internet Marketing Business Podcast

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enquiry@webprofits.com.au – Internet Marketing Journal – SEO, Web Design & Online Marketing Tips

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