The Real Impact of the Google SmartPhone Crawler (Part 3): Avoiding Mobile Mis-Indexing

Posted by Suzzicks This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This is the third and final installment in this mobile SEO [...]

Part 1: Mobile Website Optimisation – 5 Considerations when Prioritising Content

According to research firm International Data Corporation (IDC), the Western European mobile phone market grew 7.5% year on year to 50.7 million units in 3Q10. Shipments of smartphones increased to 19 million units, 109% higher than the previous year’s third quarter, to represent 37% of total shipments. More and more users are moving to mobile [...]

Part 2: Mobile Website Optimisation – How Effective Use of White Space Can Improve the Mobile Website Experience

This is the second post in a series on optimising mobile websites for conversions. In Summary: Uncluttered mobile sites with minimal but meaningful information which is visible to users on the go is key to maximising conversions on mobile devices.Mobile devices have small screens. The larger ones have about 640×960 pixel resolution (or 4in/10cm diameter). [...]

How to create friendly mobile landing pages: part one

Over the last year, much attention has been paid to, and in fact a cottage industry has grown up around, optimizing landing pages for mobile devices. But too often landing pages are not optimized for mobile users, generating frustration and anger rather than conversions. According to Walker Sands, 12.6% of total website traffic was driven [...]

Part 3: Mobile Website Optimisation – 7 Considerations When Designing Buttons on Mobile Websites

This is the third post in a series on optimising mobile websites for conversions. The previous two posts covered Content Prioritisation and White Space.In Summary: Buttons rule on mobile devices. The rule of thumb means that big, well spaced buttons with clear calls to action will likely result in more conversions.Before looking at how buttons [...]