Did you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile web.  
 

Google can help. We recently teamed up with DudaMobile to release a free mobile site builder.  In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version.  It’s free and takes just a few minutes to complete!

Join us on Thursday, May 10th at 1pm EST/10am PST and watch as Google showcases how two businesses, Top Mast Resort in Massachusetts and Sava’s Restaurant in Michigan, go mobile and build mobile-friendly sites–live on air.

You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent – which is five times higher than online travel purchase intent, according to InsightExpress.  You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a study by Restaurant Science.

Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site.

Details on how to tune in

1. Sign into Google+ on Thursday, May 10th at 1pm EST/10am PST
2. Go to the Think with Google Google+ page
3. Look for the stream post and click to enter the live stream

Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.

Posted by Suzanne Mumford, Google Mobile Ads Marketing

Sources: (1) Gomez 2011 (2) Nielsen February 2012

Inside AdWords

In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report.

Site Speed Overview Report
The Overview report provides an at-a-glance view of essential information for measuring your site’s page loading metrics: Avg. Page Load Time by Browser, Country/Territory, and Page. Plus you can compare your site’s average performance over time to forecast trends and view historical performance. All of these tools can help you identify where your pages may be underperforming and adjust so more visitors land on your site instead of waiting in frustration or leaving.

Previously there was only one Site Speed report, this has been renamed to “Page Timings”. On the Page Timings report, you can view your site’s load times in three ways: use the Explorer tab to explore average load time across dimensions, use the Performance tab to see how the load times break down by speed ranges, or use the Map Overlay tab to see how the load times breakdown by geography.

Speed metrics available in Intelligence Reports & API
The technical metrics included in the Page Timings report were launched a couple of months ago. So we’ve been working hard at making these metrics available in more of your favorite Analytics features. We’ve updated the Intelligence Reports to include the average site load times and all the Page Timings metrics. Now you can create custom alerts based on site speed metrics such as Avg. Page Load Time, Avg. Server Response Time. And view site speed metrics in the Analytics API and Custom Reports.

Site Speed Sample Rate
Small sites (<10K visits per day) can now increase the site speed sample rate up to 100% to get full samples for page load time. Note that the processing limit of up to 10K per day or 1% of pageview hits (whichever is greater) still applies.

- Mustafa M. Tikir, Google Analytics team

Google Analytics Blog

Did you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile web.              
                          

Google can help. We recently teamed up with DudaMobile to release a free mobile site builder.  In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version.  It’s free and takes just a few minutes to complete!

Join us on Thursday, May 10th at 1pm EST/10am PST and watch as Google showcases how two businesses, Top Mast Resort in Massachusetts and Sava’s Restaurant in Michigan, go mobile and build mobile-friendly sites–live on air.

You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent – which is five times higher than online travel purchase intent, according to InsightExpress.  You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a study by Restaurant Science.

Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site.

Details on how to tune in:

• Sign into Google+ on Thursday, May 10 at 1 p.m. EST/10 a.m. PST
• Go to the Think with Google Google+ page
• Look for the stream post and click to enter the live stream  

Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.

Posted by Suzanne Mumford, Google Mobile Ads Marketing

Source: (1) Gomez 2011 (2) Nielsen February 2012

Google Small Business

Did you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile web.

 

Google can help. We recently teamed up with DudaMobile to release a free mobile site builder.  In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version.  It’s free and takes just a few minutes to complete!

Join us on Thursday, May 10th at 1pm EST/10am PST and watch as Google showcases how two businesses, Top Mast Resort in Massachusetts and Sava’s Restaurant in Michigan, go mobile and build mobile-friendly sites–live on air.

You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent – which is five times higher than online travel purchase intent, according to InsightExpress.  You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a study by Restaurant Science.

Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site.

Details on how to tune in
1. Sign into Google+ on Thursday, May 10th at 1pm EST/10am PST
2. Go to the Think with Google Google+ page
3. Look for the stream post and click to enter the live stream

Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.

Posted by Suzanne Mumford, Google Mobile Ads Marketing
Source: (1) Gomez 2011 (2) Nielsen February 2012

Google Analytics Blog

An important first step to attracting customers on-the-go is to create a mobile-friendly website which can sometimes be complicated and confusing. We’re happy to announce that GoMo and DudaMobile have joined forces to make it even easier for small businesses to create a mobile-friendly website.

You can create a free mobile site directly from howtogomo.com using a tool powered by DudaMobile. This do-it-yourself site builder, customized specifically for GoMo users, easily converts regular websites into mobile-friendly sites in five simple steps. And it allows you to add features like a click-to-call button, mobile maps and Google AdSense. Sites that are created with the GoMo-DudaMobile tool will be hosted free for one year.

Here’s a before and after screenshot of Dog Nanny’s site.

Dog Nanny’s website was not mobile friendly. Visitors had to pinch and zoom to read content.

Dog Nanny’s new mobile site – created in just a few minutes – looks great on mobile devices.

Please note that DudaMobile’s technology is best for converting simple sites. If your site uses a lot of Flash content, framesets or e-commerce, we suggest that you Go Mobile by talking to your agency or working with one of our suggested developers.

Many small businesses are discovering that mobile sites mean more business. Now you have an opportunity to easily create a professional mobile site which will delight your customers when they visit you on the mobile web. Visit howtogomo.com/getstarted and build your site today.  It’s time to GoMo!

Posted by Nabil Haschemie, Product Marketing Manager, Mobile Ads

Inside AdSense