Video Drives Effective Email Marketing

Add Video To Your Emails To Increase Its Click-Through Rates

Check out the following statistics and see how adding video to your emails can help your marketing:

• Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)
• A recent study by a major analyst firm showed that video increased email click-through rates 2x-3x.(Bronto, 2010)
• In tests, marketing automation provider Eloqua found that video in an introductory email campaign led to a 75% reduction in subscriber opt-outs. (Eloqua, 2010)
• In one campaign including video in an email campaign drove a 51% increase in subscriber-to-lead conversion. (Blue Sky Factory Webinar, 2010)