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Discover The 4 Basic Elements Of A Good Business Video [PODCAST]

Video Marketing For Business
4 Video Marketing Tips : How To Shoot a Business Video [PODCAST] 1200x628

Whenever I talk to businesses about including video as part of their in-house marketing strategy, many say ‘video is too expensive’ and ‘too complicated.’ Yes, video can be very expensive and extremely complicated – as expensive and as complicated as you want it to be. However, it can also be extremely affordable and simple to produce.

Video is an essential part of any good marketing strategy, and if you ignore it, you are missing out on communicating with your potential customers, clients or patients. If you don’t start using video marketing, you competition certainly will.

Video For Business Marketing & Promotion

Welcome to episode 25 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about how to create a great business video using 4 video marketing tips.

Video marketing has proven to be one of the most cost effective marketing methods that yields the best conversion rates for offline and online business owners. However, you need to know how to create a video the right way for it to be a powerful tool. Business owners often wonder what to include in a video and how to arrange the different parts.

I will talk about the following 4 basic elements that you need to include when creating a good business video:

  1. Include an Intro Screen
  2. The Content
  3. Include Background Music
  4. Final Screen

With these 4 basic tips, any business owner can create a high quality video for their business.

Listen to this podcast to learn more …

How To Create a Promotional Video for Business Podcast

Video Marketing Stats 2021

Here are a few some statistics about video for business marketing:

  • 87% of video marketers say video has increased traffic to their website (Wyzowl)
  • People watch an average of 16 hours of online video per week – a 52% increase in the last 2 years (Wyzowl)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
  • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

Video for Business Marketing Podcast Script

4 Video Marketing Tips : How To Create a Promotional Video for Your Business

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about how to create a great business video using 4 video marketing tips.

INTRO

Video marketing has proven to be one of the most cost effective marketing methods that yields the best conversion rates for offline and online business owners. However, one needs to know how to compose a video the right way for it to be a powerful tool. Business owners often wonder what to include in a video and how to arrange the different features.

Here are some tips on the basic elements to include when creating a good business video.

1. Include an Intro Screen

A good way to start your video is with an intro screen that has your company name as the slide. You can use your business logo or even use a well designed business card as your intro screen. This helps to introduce who you are to your viewer.

2.The Content

The main body of your video should then consist of a series of slides, photos or recorded video. They should have content that is relevant to the kind of video you are creating and the type of marketing message you want to send. It is important to use text callouts within the body of your video as it provides a constant reminder to your viewers about your business details.

For example, you can include your website URL or business phone number or business address to appear as text at the bottom of your video.

3. Include Background Music

If your video is a silent video, always have background music playing in the background for a more professional effect. You can get free copyright-free music online and include it in your video using video editing software. Additionally, try to fade in and fade out the music at the beginning and end of the video for a better effect.

Free Royalty Free Music For YouTube

A great place to get free royalty free music for YouTube, is on YouTube:

https://goo.gl/QgncIQ

You will need a Google/YouTube account to access the music.

4. Final Screen

The final screen should have your Call to Action message. You can use text to direct people to your website or to your business premises or to call your business number.

With these 4 basic elements, any business owner can create a high quality video for their business.

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.

To be kept up to date with our latest podcasts, you can follow us on Anchor.fm, Spotify and Google Podcast.

Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase sales and help grow their business.

It provides useful hints and tips on all online marketing topics, including:

To get this free digital marketing magazine sent to your email inbox each month, just go to www.bluesquaremanagement.com and subscribe.

Discover More Podcasts About How To Use Video in Your Business

Podcast #23 : How To Create Business Videos For the Camera Shy

Podcast #24 : How To Cast Actors for Business & Corporate Videos

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.