Apple may be charging a premium for placements on its new mobile ad platform, but it looks like brands that use iAds will also have access to features that no other ad network can deliver.
According to an email sent to developers planning to advertise their apps within other iPhone and iPod apps, iAds is offering a few features that cannot be duplicated by any of their competitors. Will conversion tracking beworth the premium Apple is charging for ads?
According to TechCrunch, Quattro Wireless, which is now owned by Apple, recently sent an email out to app developers to announce a new program called ViP (Verification of iTunes Purchase):
“The VIP program is aimed at app developers who use iPhone ads to
drive downloads and purchases of their own apps. It will tie the ad
directly into purchasing data from iTunes, letting app developers
measure the conversion rate of ad impressions to downloads. As the
slide indicates [below], this tracking is made possible with a “proprietary
direct link from the ad to App Store” and once a “user downloads your
app, they won’t ever see your ad again.”
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