Are You A Search Engine Optimisation Consultant?
In any industry, there are always companies or people who do not follow the standard or best practices-but this shouldn’t be said of a certified and reputable search engine optimisation consultant. In the SEO world, for example, there are many people who consider SEO practitioners as unfairly manipulating search engine results, that is, irrelevant websites getting higher rankings than more relevant sites.
A few rotten eggs in the basket can seriously influence the perception of people regarding search engine optimization (SEO). That is why it is important to differentiate the unethical and ethical SEO consultant by setting up a professional organization for the latter. There can be more than one professional SEO organization, made up of many SEO companies in Australia, but all of them should be guided by a common definition of the word, “professional”. What does it mean, particularly for a search engine optimisation consultant?
One can go on and describe specific criteria or characteristics for being a professional-a search engine optimisation consultant in particular-but most people would agree that a professional is assumed to be an expert in his or her field. The professional knows better what needs to be done, even if there are client specifications available. In short, a professional knows best, and not the client, that is why he or she offers the best strategy and planning services.
This is where ethics come in. You would not be a professional if you are more concerned about making big profits rather than doing a good job of being a search engine consultant. In the SEO world, you would just take your client’s money and proceed to make changes regarding SEO strategy and planning without making sure that those changes would give the best results. The requirements may be to optimize using more industry-relevant keywords, but you don’t take the time to analyze if keywords alone would improve the website or if the selected keywords would give the optimal result, then that is not professional SEO, and that is not how a reputable search engine optimisation consultant should act.
As a certified search engine optimisation consultant, sooner or later, you will come across clients who have very definite ideas on what they want for their website. They may feel that their specifications are correct, simply because they are based on SEO techniques that they have read about. However, you think that either the approach is wrong or it is not enough to improve the website’s SERPs ranking. What do you do in this situation? You can go ahead and give them a quote based on the changes they requested, or you can try to convince them that there is a better SEO strategy and planning for their company.
In this instance, it would be better if you don’t take the job. As a SEO consultant, you will always want to do your best for your clients and offer the best SEO packages that fit their need. You’re not doing this if you will allow yourself to proceed with something that you know would be a mistake. As a professional search engine optimisation consultant, you are always looking out for your clients, and will try to prevent them from implementing something that would be a waste of their time and money.
The author is a Search Engine Optimisation Consultant located in Sydney, Australia. To find out more on how you could expand your business using the internet visit us at eLocalise.com.au.
TomBreeze.tv “YouTube SEO” – In this video we discuss YouTube SEO and Video Optimization — how to optimise your YouTube videos and your YouTube channel. You can expect to get a lot of traffic from YouTube and Google is you optimise correctly and what I want to do in this video is show you my 5 Step Formula I use whenever I create a video to enable me to get a lot more views, to be shared and “go viral” and also get a lot more traffic back to my website. Now the first step is KEYWORDS. Now, there is a lot of software out there to help, something I use on a regular basis is the Google Keyword Tool — just Google it and you’ll find it. You can then work out what keywords you want to target — keywords that are relevant and profitable (not fr*ee tips for example). So work out what your keywords are that are going to help you target those because that’s what’s going to help you get a ton of traffic. The tip here is to choose a keyword that has low competition and high search volume. That’s really important as that’s going to help you rank on the first page of Google and on the first page of YouTube. The 2nd step is about creating real high-quality CONTENT. So what you’re creating your videos think about your best and most valuable tips that you can give to people because you’re much more likely to be shared then. Video is much more likely to go viral as people share video and as a result if you can share some awesome tips on what you’re discussing, people will share it with …
Video Rating: 4 / 5