Bit.ly’s URL Shortening Service Ads New Features
Times are dire for many third-party services built on top of Twitter. The microblogging service struck fear in the hearts of developers last month with an announcement that it would start replacing many of the services that have sprung up around Twitter.
One such company, however, was not upset. URL shortener Bit.ly is hoping that it can fend off Twitter’s own impending shortener by offering better and more reliable features. To that end, the company launched new capabilities today that will help share and track shortened links online.
“The new release (which we’ve been affectionately calling fugu) provides enhanced
features for searching through your links, more easily shortening links
through a variety of means, and an increased emphasis on sharing your
personal link feed with others.”
The company has also included a new site tour to explain the details. Essentially, bit.ly has updated its interface and tracking capabilities. URLs entered at the site will automatically be shortened. The site also has a new sidebar that makes it easy to share links and track statistics. New tracking features let users search through their history of shortened links and follow how far a specific link has traveled from their account versus other users who have shared the same webpage with bit.ly.
All of these will make it easier to use bit.ly, but the company’s fate still lies in part in the hands of Twitter. Last month, Twitter announced that it will be launching its own URL shortener. CEO Evan Williams said it would be “stupid” for Twitter to avoid doing so:
“We are probably not going to give people a choice. If they want to use a
different shortener, they can use a different app.”
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