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DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

I had a chance recently to speak to DataPop CEO Jason Lembeck. Before DataPop Lembeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lembeck about mobile search trends and what kinds of consumer response he was seeing to…

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