Linkbait [ lingk bayt ] SEO noun: the process of creating and promoting content that’s primarily designed to attract links.
Standard form: “we need to create some linkbait”.
Active form: “that’s an AWESOME piece of linkbait!”
Passive form: “…the client’s just been sold three pieces of linkbait per month”.
Modern form: “It’s not linkbait anymore man, it’s all about Likebait now”.
Here’s some more detail on this swearword…
A word that has its linguistic roots in the dark, one-dimensional realms of traditional SEO, where traffic’s not important, shares aren’t important, discourse isn’t important. But links are almost as important as life itself.
This term’s still frequently used but should be going out of fashion, not because the idea behind linkbait is a fundamentally bad one but because of the tunnel-vision that the term communicates.
Content shouldn’t be created just to get links. That’s short sighted, surely?
Maybe not in the bad old black-hat days, but definitely now.
It could be argued that linkbait isn’t just about links anymore: but that’s a bit like the fragrant denial of saying SEO isn’t about search engine rankings anymore. If that’s the case then isn’t the term redundant?
It’s all about Likebait now.It’s not all about links anymore.
- ‘Bait’ is plainly patronising and manipulative.
- The announcement of linkbait usually precipitates a hastily prepared infographic or eBook.
- Cliches are annoying. And it’s a cliche.
- The words inevitably conjure up unwanted imagery of fishery, or mammal traps.
Questions: Does the term still have value? Should the term be replaced with something else? Is it all about Likebait now?