Discover What You Should Be Looking For When Sourcing a Search Engine Optimisation Company
If you are going to be successful with an online business, it is vital you have a steady flow of traffic coming into your website on a daily basis. With more traffic generation techniques surfacing every day, search engine optimisation remains one of the best ethical methods. Because SEO is not the easiest thing to accomplish, especially if you are new to the business, you may want to consider hiring a search engine optimisation company for help. But where do you start?
There are hundreds of companies on the internet that are offering to help you increase your traffic volume. Whilst it is always good to have options, it can be tricky trying to decipher the scammers from the legitimate companies. Here are some pieces of general advice that can help you find the ideal company for your needs.
A trustworthy and reliable business is the number one thing to look for in your research. It is imperative you take the time looking through the different offerings online. Word of mouth from people in forums, friends, or consultants you have already built relationships with, can be really helpful.
Another good alternative is to get referrals on companies through social networking sites. A few social sites to consider to help you find a search engine optimisation company include Facebook, Twitter and various internet marketing Forums. When asking around, try to get a referral from someone who has worked with a company in the past.
At the end of the day, referrals will not be the sole criteria that you will base the final decision on. Take the time to write out a list of goals you would like an SEO company to accomplish. Knowing and understanding what you want to achieve, will help companies focus their efforts in the right direction. It is essential you have a plan to follow, so each aspect and goal is achieved.
Research a company’s history and experience. By talking to someone from the company, you will be able to get a better idea of whether or not they portray themselves as honest and trustworthy. Find out what kind of techniques they have used in the past and what results they have to show from previous clients. Get as much data as you can from them. The last thing you want is to hire a company that is not as experienced as you first thought, or constantly faces delays in producing the results.
SEO is constantly changing. The last thing you want is to land up with a company that uses poor or out-dated search engine optimisation tactics. Above all, their methods must be white-hat and they must definitely not use any underhand tactics, as this can get you de-listed very quickly.
Once you have information on the techniques they intend to use, go back to the Forums and get feedback from people who have online marketing experience within your niche. This will help you to determine which company will best suit your needs.
There are two distinct elements to successful SEO – On-Site and Off-Site. Whilst On-Site SEO covers Keyword selection, Tags, W3C validation and Content optimisation etc… this only covers about 5% of the total SEO work. The remaining 95% is covered by Off-Site optimisation. So be wary of any company that only offers you On-Site optimization. That’s the easy part.
The Off-Site SEO is very time consuming. It is mainly concerned with one-way link building, which is the cornerstone to achieving top listings. Always be wary of businesses who say that they can do this link-building ‘on the cheap’. There are no short cuts to this process.
The quantity of back-links you require, will depend on your market type and the keywords that you have chosen to target. These keywords should have been thoroughly analysed by the SEO company at the outset, for high search volumes, low competition and buyer intent. From this data, they should advise you how much work is required for the Off-Site optimisation phase.
There is a large amount of misinformation on the internet on SEO. For the unwary business owner, the whole process of trying to make the right determination, on choosing the right search engine optimisation company to entrust with their business, can be a living nightmare. So tread carefully and get word of mouth recommendation from business colleagues and friends wherever possible.isation etc… this only covers about 5% of the total SEO work. The remaining 95% is covered by Off-Site optimisation. So be wary of any company that only offers you On-Site optimisation. That’s the easy part.
Nick P Morgan, who has been the CEO of an Internet Marketing Company since 1998, has a huge amount of experience and knowledge in the field of Search Engine Optimisation. His search engine optimisation company has seen many changes over the years. If you would like to achieve a top 10 ranking in the major search engines take a look at his affordable search engine optimisation services now.