Follow your conversions with over time charts

If you’ve recently looked at your Website Optimizer reports you may have noticed something different. Today we launched another new feature designed to help you better understand the performance of your variations: over time charts.

With over time charts you can see the cumulative conversion rate of each combination over the life of an experiment. This can give you a better understanding of how your site is performing. The new charts are available for all Website Optimizer experiments, and you’ll find them on the reports page.

We’d like to give a special thanks to Dennis Huo, who interned with us this past summer and built over time charts as part of his work here. Thanks for the charts, Dennis!