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Google 2000 vs. Google 2011

I sometimes hear people say “Remember when Google launched and the results were so good? Google didn’t have any spam back then. Man, I wish we could go back to those days.” I know where those people are coming from. I was in grad school in 1999, and I remember that Google’s quality blew me away after just a few searches.

But it’s a misconception that there was no spam on Google back then. Google in 2000 looked great in comparison with other engines at the time, but Google 2011 is much better than Google 2000. I know because back in October 2000 I sent 40,000+ queries to and saved the results as a sort of search time capsule. Take a query like [buy domain name]. Google’s current search results aren’t perfect, but the page returns several good resources as well as some places to actually buy a domain name. Here’s what Google returned for that query in 2000:


Seven of the top 10 results all came from one domain, and the urls look a little… well, let’s say fishy. In 1999 and early 2000, search engines would often return 50 results from the same domain in the search results. One nice change that Google introduced in February 2000 was “host crowding,” which only showed two results from each hostname (here’s what a hostname is). Suddenly, Google’s search results were much cleaner and more diverse! It was a really nice win–we even got email fan letters. Unfortunately, just a few months later people were creating multiple subdomains to get around host crowding, as the results above show. Google later added more robust code to prevent that sort of subdomain abuse and to ensure better diversity. That’s why it’s pretty much a wash now when deciding whether to use subdomains vs. subdirectories.

Improving search quality is a process that never ends. I hope in another 10 years we look back and say “Wow, most queries were only a few words back then. And we had to type queries. How primitive!” Mostly I wanted to make the point that Google looked much cleaner compared to other search engines in 2000, but spam was absolutely an issue even back then. If someone harkens back to the golden, halcyon days when Google had no spam–take those memories with a grain of salt. :)

Matt Cutts: Gadgets, Google, and SEO

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Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.