SES New York is one of the most anticipated annual events for the online marketing industry. This year the Google Analytics team will be well-represented, sharing the latest trends, best practices and thinking on measurement and related topics. There’s a lot happening so we wanted to make things easier for Google Analytics fans who will be at SES by outlining our participation.
If you are going to be in attendance, be sure to visit our sessions summarized below:
Business Optimization in a Digital Age
Tuesday, March 20 from 9:00-10:00am
We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there’s Social and Email and Display and Video and… so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).
Avinash Kaushik, Digital Marketing Evangelist, Google
Social Media as a Performance Channel with Google Analytics
Tuesday, March 20 from 11:00-12:00pm
Social media has changed the way we shop and interact with brands, but marketers still lack a clear way to measure how their social investments lead to more sales. According to MarketingSherpa, only 20% of CMOs think social media marketing produces measurable ROI, while 62% consider it to be a promising tactic that will eventually yield ROI.
The good news is that better measurement can help marketers make smarter decisions about their investments in social. Vanity counters, such as friend counts and reshares, can be augmented with bottom line metrics like conversions and purchases, allowing marketers to measure true social ROI of each campaign and compare the effectiveness with other channels.
Join Phil Mui, Group Product Manager and Ilya Grigorik, Lead Engineer to learn how to tie the influence of the social web to the metrics you care about using in Google Analytics.
Phil Mui, Group Product Manager, Google Analytics
Ilya Grigorik, Lead Engineer, Google Analytics
We hope to see you at the event.
For those who can’t make it, be sure to follow the #SESNY hashtag on Google+ and Twitter to stay up to date.