Can Google Buzz Help Your Business?
Every business owner, whether small, medium or large, should be using social media, such as Twitter and Facebook etc, to increase their internet presence. So, this is the big question today for businesses, after Google introduced its much rumoured social networking features to Gmail. Here’s the pitch:
“Google Buzz is a new way to start conversations about the things you find interesting,” announced Google Gmail and Buzz product manager Todd Jackson. “It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most.”
“We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences),” he continued “Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time.”
Buzz can post updates to Twitter (though not call in tweets from those you follow), and there is also support for Flickr along with Google products Picasa, Reader, Blogger and YouTube. However, and very importantly, Facebook and WordPress are left out!
Just a thought, doesn’t Google Wave have all this functionality and much more. Google Wave is for real time sharing, collaboration and exchange, so why doesn’t Google combine Wave with Gmail?
As mentioned before, if you are a business owner, you should be using Social Media to interact and build relationships with your customers and more importantly, potential customers. Letting them know what you and your business are doing.
So, will Google Buzz help you business. I think you have to try and test it to see the responses you get. Or look at it in another way, use Google Buzz as another weapon in your arsenal of marketing tools – think of it as lead generation for your business.