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google “SEO” question…(site drops in and out)?

I manually submitted a site to google, and it has no server problems. However, the site drops in and out of google results. When in (and searched for my by its business name, and town) it comes top of the list for many slight variations on its details, but when it drops it, it really dissappears! Only, a reference to it in a “links” site i made (high ranking, well for a local site, when searching for local businesses) and thats it. Just a reference to it in another site.
How can sites drop out (which I can understand) but then appear prominently again?

It does this for about 2 or 3 weeks at a time.

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Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.