
Organization |
<title> source code |
User Friendliness |
Tag Behavior |
<title>Top San Diego Doctors and Hospitals – Sharp HealthCare</title> |
Best |
Includes organization’s name and a descriptive tag line |
|
<title>Interieur 2010 – 15-24 October Kortrijk, Belgium</title> |
Good |
Includes the organization’s name and a non-descriptive tag line |
|
<title>Visual Arts and Music for Society | VAMS International</title> |
Okay |
Includes only the organization’s name |

- Help Google understand what your image is
- Allow users on text-only browsers, with accessibility problems, or on limited devices to understand your images
Organization |
Source Code |
User Friendliness |
Tag Behavior |
<img alt=”Sponsor a Puppy logo” src=… |
Best: the alt text specifies the image is the organization’s main logo |
Uses rich, descriptive alt text to describe images, buttons, and logos |
|
<img alt=”Logo” height=… |
Good: the alt text specifies the image is a logo, but does not further describe it by the organization or its behavior |
Uses non-descriptive alt text for images, buttons, and logos, or uses alt text only sporadically |
|
<img src=”…”> |
Not ideal: alt text not present |
No use of alt text, or use of text that does not add meaning (often seen in numbering the images) |