Question by Nick: How can I achieve SEO sales leads more effectively?
I have been in advertising sale for 10 years but i have just joined a SEO agency who have never had a sales team (they are a new business). I was wondering whether someone could help me, as I am currently cold call to find new business but feel as though i am hitting a brick wall!!!! Who are the best industries to target? Other than cold calling and searching online for prospective clients – what can i do? I’m just looking for the right direction – is the SEO world really this competitive?
Answer by Donald Deitair
Find companies that are currently spending a considerable amount of money on PPC who would benefit from moving that revenue over to organic search.
A large percentage of the revenue at my friends company comes from speaking engagements at conferences. You could consider putting together a plan to speak at events where CEOs will be.
Sales DOES work in the internet marketing industry. You just have to target the CEO’s that don’t realize they have a problem.
Hope this helps.
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