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How integrating new ad sizes helped increase revenue by 165%

In 1997, founder Michael Robinson decided to pursue his passion of helping people discover their true career directions. He initially wanted to go into high schools and work directly with students, but decided instead to start a website so that he could keep his day job. Today, helps high school students, college students, and adults alike discover their optimal career paths and learn how to start careers or make career changes.

In 2007, Michael and’s top graphic designer realized that 2.5 million visitors per year weren’t purchasing any products. “These visitors were clearly looking for something, but it was not anything we offered,” says Michael, so they decided to give AdSense a try. Today, AdSense is on over 95% of’s pages and the site receives over 5.5 million visitors a year. The revenue from Google AdSense now helps fund’s Research and Development efforts, IT expansion, as well as special marketing projects that they always wanted to try but could never afford.

Getting more out of AdSense

Following advice from the AdSense team, Michael decided to update his AdSense ad units with the goal of increasing performance. Instead of the three 120 x 600 skyscrapers that had been running one on top another down the right side of each page, Michael began running one 160×600 wide skyscraper on the left column, one 300 x 250 medium rectangle in the center, integrated into his content below the fold, and one 160 x 600 wide skyscraper on the right column. Michael also changed the color scheme of the ad units to match the color scheme of his webpages. Initially, Michael made these changes to 75% of his pages. Within one month, his AdSense for content revenue increased 80%.

The initial revenue growth saw in the first month inspired Michael to take the time to implement the same changes on more of his pages. Today, Michael has optimized 99% of his pages and increased his AdSense for content revenue by 165%.
“The best news,” says Michael, “is that since we have made the optimization changes, our Google AdSense revenue has been setting new records every month.”

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.