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Email [email protected] Call Now! +44(0)1689 602 248

How Many Search Engines?

Consumer Search Insights.

How many search engines do you typically use in a given month?

Most people only use 1 or 2 search engines in any given month.

VoteAll (1223) 
148.9% (+3.1 / -3.1)
226.2% (+2.9 / -2.7)
39.1% (+2.2 / -1.8)
44.7% (+2.0 / -1.4)
5 or more11.1% (+2.3 / -2.0)

There isn’t much difference between men & women on this front.

VoteMen (669) Women (554) 
149.4% (+4.0 / -4.0)48.4% (+4.8 / -4.8)
225.5% (+3.6 / -3.3)26.9% (+4.6 / -4.1)
5 or more10.6% (+2.9 / -2.3)11.7% (+3.8 / -3.0)
39.7% (+2.8 / -2.2)8.5% (+3.6 / -2.6)
44.8% (+2.5 / -1.7)4.5% (+3.6 / -2.0)

Surprisingly, older people are more likely to use a variety of search services while younger people are more likely to stick with their one favorite. I would have guessed that to be the other way around.

Vote18-24 year-olds (295) 25-34 year-olds (300) 35-44 year-olds (165) 45-54 year-olds (204) 55-64 year-olds (182) 65+ year-olds (77) 
154.9% (+5.5 / -5.7)57.7% (+5.7 / -6.0)45.6% (+7.7 / -7.5)50.4% (+6.9 / -6.9)48.1% (+7.3 / -7.3)35.8% (+11.5 / -10.1)
223.0% (+5.1 / -4.4)23.0% (+5.4 / -4.6)23.1% (+7.1 / -5.8)22.5% (+6.3 / -5.3)29.2% (+7.1 / -6.2)36.8% (+11.3 / -10.1)
35.8% (+3.3 / -2.1)5.5% (+3.4 / -2.2)13.7% (+6.0 / -4.4)10.5% (+5.0 / -3.5)11.5% (+5.5 / -3.9)7.0% (+8.0 / -3.9)
46.8% (+3.5 / -2.4)4.7% (+3.3 / -2.0)4.2% (+4.7 / -2.3)4.9% (+4.3 / -2.3)2.1% (+3.8 / -1.4)5.4% (+9.1 / -3.5)
5 or more9.6% (+3.9 / -2.8)9.1% (+3.9 / -2.8)13.4% (+6.2 / -4.4)11.7% (+5.3 / -3.8)9.0% (+5.2 / -3.4)15.0% (+9.7 / -6.3)

Here is the geographic breakdown.

VoteThe US Midwest (260) The US Northeast (320) The US South (374) The US West (269) 
153.6% (+6.5 / -6.6)45.1% (+6.1 / -6.0)47.0% (+5.8 / -5.7)50.4% (+6.4 / -6.4)
222.7% (+6.2 / -5.2)27.1% (+5.7 / -5.1)26.8% (+5.5 / -4.8)27.9% (+6.1 / -5.4)
38.7% (+4.9 / -3.2)11.4% (+4.8 / -3.5)8.6% (+4.4 / -3.0)8.2% (+4.8 / -3.1)
43.5% (+5.2 / -2.1)5.3% (+4.3 / -2.4)5.7% (+4.1 / -2.5)3.8% (+5.4 / -2.3)
5 or more11.5% (+5.5 / -3.9)11.1% (+4.7 / -3.5)11.9% (+4.5 / -3.4)9.7% (+5.2 / -3.5)

Here are stats by population density.

VoteUrban areas (608) Rural areas (107) Suburban areas (499) 
148.1% (+4.5 / -4.5)50.2% (+9.8 / -9.8)47.2% (+4.7 / -4.7)
226.4% (+4.1 / -3.8)21.2% (+10.6 / -7.8)27.8% (+4.5 / -4.1)
39.1% (+3.6 / -2.7)14.2% (+10.7 / -6.6)9.6% (+4.0 / -2.9)
45.3% (+4.0 / -2.3)6.5% (+12.0 / -4.4)3.8% (+4.4 / -2.1)
5 or more11.0% (+3.8 / -2.9)7.9% (+11.4 / -4.9)11.6% (+4.2 / -3.2)

Here is data by income groups. No obvious pattern here either.

VotePeople earning $ 0-24K (132) People earning $ 25-49K (673) People earning $ 50-74K (326) People earning $ 75-99K (70) People earning $ 100-149K (27) 
145.0% (+8.9 / -8.6)47.7% (+4.2 / -4.2)50.2% (+6.1 / -6.1)42.1% (+12.3 / -11.4)48.3% (+17.9 / -17.5)
229.1% (+9.0 / -7.6)26.3% (+3.8 / -3.5)23.1% (+6.2 / -5.3)35.2% (+12.2 / -10.5)37.4% (+18.8 / -15.6)
38.7% (+9.1 / -4.7)8.6% (+3.2 / -2.4)11.6% (+5.8 / -4.0)9.7% (+11.7 / -5.6)0.0% (+12.5 / -0.0)
46.1% (+9.5 / -3.9)5.2% (+3.2 / -2.0)4.3% (+6.3 / -2.6)2.6% (+17.0 / -2.3)3.4% (+22.2 / -3.0)
5 or more11.0% (+8.9 / -5.2)12.1% (+3.3 / -2.7)10.9% (+5.8 / -3.9)10.4% (+11.9 / -5.9)10.9% (+16.7 / -7.1)
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