Question by : How to know if Seo work is help my site ( traffic is seasonal so hard to judge)?
Due to seasonal traffic increases I want to know if my seo is doing the work I am paying them for ( link building) I want to is there any other way to judge there work other than traffic increase. How long it take to see results. I was riped off before by seo firm and don’t want the same to happen again
Answer by Jane E
If you want to know if the company is building links, you can check for yourself by using yahoo site explorer to see the links pointing back to your site. Bear in mind that some links will take a while to get indexed, so will not appear.
The second way you can see is to get them to send you a spreadsheet with all the links they have built, and you can go and check them to see if they exist.
Also, are they building links to increase ranking for a particular keyword? If so, you can use rank-tracking software to see how your site is positioned in google for a particular keyword, a package such as this http://www.link-assistant.com/rank-tracker/ enables you to see how your site´s position in google varies over time for multiple keywords.
Finally, I recommend you contract a local service that can give you references for previous work done, that you can go and speak to in person. It will be more expensive, but you will get results, and you can go to their office and shout at them if they do it wrong. Plus, they will be able to explain to you exactly what they are doing, and set some decent metrics for your seo campaign.
SEO is a complicated and confusing business, and there are a lot of sharks out there, so if you take your business seriously you should invest the time and resources to find a good agency.
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