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Increased online gameplay is changing e-commerce to g-commerce

Nielsen says people are spending more time online playing games
than sending email – bringing new meaning to the phrase
“everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add
gaming elements
to the purchase process, also called “gamification.”
That can be as simple as advertising in and around games, or as complex
as revamping an entire Web site to include badges, points and
virtual currency.

If it sounds like too much work, read on from some stats from Interpret
that prove why gamers may be an e-tailer’s most coveted target

Gamers are more inclined to be online shoppers

First, let’s get a simple definition out of the way. For this study, Interpret defined gamers as people who had either purchased a game, played PC or console games, or even just spent a few hours playing social games on Facebook.

The company found that gamers were 20% more likely to have made an online purchase in the past month than non-gamers overall. Narrowing it down further, casual gamers were 8% more likely to have bought online than the average consumer.

Interpret gCommerce chart
Gamers are more influential online

Gamers aren’t just shopping more – they’re telling others about where to shop and why. Interpret found gamers were 109% more likely to rate or review an online product than the average consumer.

Gamers were also 50% more likely to agree that they were “asked their opinion about products and services” by their peers than non-gamers.

Gamers are more inclined to buy within a “gamified” environment

Gamers were 70% more likely to make purchases from within a gamified environment (one that includes game-based elements), than average consumers.

Drilling down further, social gamers were two times as likely – or more than 100% likely – to shop from within the gaming environment.

The increase in social/casual gaming is largely responsible for the
broadening of the description of “gamers” overall, making this last statistic especially relevant for ecommerce.

If an etailer can mimic social gaming cues by adding features like rewards, frequent shopper badges, points, or virtual credits to the online shopping experience they can really harness this propensity for gamers to shop while in the gaming environment.

Posts from the Econsultancy blog

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.
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