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Introduction to Search Engine Optimisation

Introduction to Search Engine Optimisation

In a nutshell; search engine optimisation (SEO) is exactly what it says on the tin. It is optimising your search engine results i.e. how your websites performs in search engines.

Let’s say you have a website selling personalised calendars. When someone searches for “personalised calendars” in Google your websites does not appear on the front page. Let’s say it appears on page 128 901. Since most people do not even click on page two of search engine results, your website will not get many click at all. Quite simply your websites is not performing well in the search engine. Your website needs optimising.

There are many SEO techniques that can be used to increase your websites search engine rankings. These techniques are split into two main sections:

* On-site optimisation
* Off-site optimisation

On-site optimisation looks at your website as it appears. This could be the layout of the website, how the website was written and put together. There are many parts of your website that affect its results in the search engine.

Off-site optimisation looks at external influences such as how many websites link back to your site and how relevant the websites that link to your are in terms of their content. For example; if a website that specialises in pugs links to your website specialising in personalised calendars there is no relevancy in content. I.e. pugs are not related to your personalised calendars unless of course your calendars are about pugs!

Search engine optimisation takes a lot of time and work. If you want to optimise your website put together a plan. How are you going to get inbound links? Is your website written to a high standard (check it with the W3C Validation Service? Are you going to pay for marketing or use ‘organic’ methods to generate traffic without costs?

There are many important questions that you must answer before diving in and optimising your website. If you do your research properly the hard work will pay off. You’ll get the number one slot in the search engines!

My blog: SimonBell.biz features many online money making techniques. I have many articles and guides that explain the best and most effective methods of making an extra income online. If you can optimise your AdWords campaign then your income will rapidly expand!

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