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Reply.com White Labels Targeted, Local Lead Generation for Publishers

In the diverse yet confusing local advertising ecosystem, the new mandate calls for media companies to engage local business clients with holistic solutions that engage their customers in new ways. Deals and mobile optimization have received the lion’s share of attention, but targeted lead generation is another vehicle through which publishers can connect with local merchants.

Reply.com is pursuing more cost-efficient and effective lead gen models through its real-time auction marketplace for multi-targeted (intent + location) leads. Now it is introducing a white label platform for publishers to fuse “competitive quote buttons” into their directories that deliver advertisers enhanced clicks from prospective customers.

The first publisher to enroll is MerchantCircle, which will integrate the technology to pair category-specific local service providers with online customer prospects. Other media companies are expected to partner soon. Reply’s marketplace serves leads across several verticals, predominantly auto, real estate and home improvement, but also moving into education and insurance.

Reply.com also works with a variety of channel partners to service SMBs, in addition to its telesales force and self-service option.

Reply.com COO Sean Fox will address the evolving local leads marketplace in a presentation at ILM East, March 21-23 in Boston.

Local Media Watch – BIA/Kelsey

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Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.