Search Engine Optimisation Advice and Tips
Before you decide to learn search engine optimisation you should first try to understand the search engines – how they work and some aspects of them you will need to know in order to drive your site to the top of organic results.
Search engines are simply the most popular tool that people use to search for product’s and services. It has been said that search engines take around 400,000,000 inquiries everyday from people looking for products and services, and all kinds of other information.
Keywords are placed into the search box, keywords are actually phrases usually between 2 to 5 words. Once a search term has been entered the search engine will bring you back a list of web pages from their indexes which they have assessed as being the most relevant.
Search engine optimisation is simply knowing how to make your site more search engine friendly and structuring it in such away that attracts a high listing for your chosen keywords. It is important at this point to know where you want your pages to come up.
You see most searchers online will only search 3 pages deep in the results, therefore getting you site into the top 30 results is a must to all SEOs. You should also know which search engines you need to be compatible with. Google, Yahoo and MSN are the big 3 engines and take around 95 percent of all searchers. You should be aiming to meet the guidelines associated with these big three engines.
You can split the engines into 4 categories and it is important to know about them in order to conduct effective search engine optimisation. The first are crawler engines these are the main ones and they basically use software that scans sites within their listings in order to rank them in terms of relevance.
The second type are human edited directories and are useful for getting you content found by the crawler engines. Meta engines get results from several of the main engines and give you the most relevant ones. Finally there are paid inclusion engines which are commonly known as PPC advertising. The most popular paid inclusion schemes are through Yahoo and Google, Google’s being Google AdWords.
Knowing what the engines do and how they perform searches is vital to any search engine optimisation plan and should be fully understood before optimising efforts begin.
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