Search engine optimisation dubbed cost effective by LG
When it comes to the internet and modern computing, LG knows a thing or two. The firm has its fingers in a number of technological pies – so to speak – and like many others it is constantly vying to keep ahead of the game when it comes to the latest marketing techniques.
So it hardly comes as a surprise that LG is investing heavily in as it tries to boost the reach of its global branding. The firm has signed up with a new to further its strategy and is attempting to make its brand a global force to be reckoned with by targeting specific regions – such as the United Arab Emirates – with tailored search marketing.
According to H. S. Paik, president of LG Electronics Gulf, search engine optimisation is vital to the firm if it is to strengthen its brand in the region. Speaking to ameinfo.com, Paik said: “In the long run, it will convert our online visitors to customers and have a positive effect on sales.
“Proven to be one of the most cost-effective forms of marketing available, this project will no doubt help us on our journey to becoming one of the Gulf’s leading digital marketers,” he added.
The firm is running its search engine marketing strategy in the Gulf between now and the end of February 2011. And LG will not just focus on Google in its attempt to drive lg.com up the search engine rankings, as it will optimise for Bing as well. “Through intelligent link building, we aim to increase our website visitor numbers by facilitating easy and more relevant browsing through sophisticated techniques,” Paik told the news provider.
According to a recent report in the Search Engine Journal, picking a local managed hosting service provider is vital when attempting to boost search engine rankings of a website in a particular region. The SEO news provider claimed that hosting a website abroad may be cheaper, but the resulting impact on a firm’s search engine optimisation strategy could be extremely costly as Google and Bing take into account server location when compiling their listings.