Search Engine Optimisation (SEO) for Businesses on the Internet
Getting your website found online is more important than ever!
What is Search Engine Optimisation?
Search Engine Optimisation, or SEO, is the technique of making a website achieve higher positioning on a Search Engine’s organic listings, when a user searches on terms related to the site’s content. SEO provides improved marketing ROI (Return On Investment) due to its cost-effective nature and should not be considered an expense. It is a necessity for every business online today.
Why Do I Need Search Engine Optimisation?
In these modern times of digital communications, most people now use the convenient solution of the Internet to seek their consumer needs, before even thinking about looking through the Yellow ‘Snail’ Pages and picking up the phone. Having websites displayed instantly in a Search Engine provides necessary information on products and services so people can assess their options and make a decision, before making contact. Given that more than three-quarters of all Internet users discover websites through Search Engines, it is paramount that your business be prominently listed within these engines and directories.
Real Example. Your customer searches for your product or service in a Search Engine (Google, Yahoo, Bing), which then delivers them a listing of websites most relevant to their Search Query. Is your website one of those results?? If you haven’t done any Search Engine Optimisation, the answer is NO. So how will anyone find you after you’ve paid all that money on a good looking website? Imagine making up some brochures for your business and then leaving them hidden in the office. How will your website of products and services reach your prospects, competing with the millions of sites on the Internet today. Is there any value in putting a billboard in the forest?!
And it’s not about reaching just a few more customers. With the connectivity of the Internet, your business can be listed in front of the whole local, national and worldwide audience of consumers seeking your products and services. Are your top competitors doing SEO? No doubt they’ll be thinking about it, if not already doing it. If you want to keep up with the competition and be at the forefront of your industry, Search Engine Optimisation on your website should be started immediately.
Hiring a professional SEO service is critical for achieving the best results and staying ahead of your competition, as ranking factors continue to change and are becoming increasingly difficult to understand. A good SEO should only implement ‘white-hat’ SEO methods, ensuring your site adheres to the guidelines set out by the Search Engines and doesn’t get penalised or banned from their indexes. Many Webmasters and SEO companies use ‘black-hat’ SEO methods, meaning they use short hand techniques, cut corners and try to slip past the Engines in the hope to rank quicker than normal. It can sometimes work, but not for too long. Google will quickly see this and penalise the site accordingly.
The best SEO results are derived from continual steady work, over a long period of time. It makes sense, because Google is a business too and want to give their customers (searchers) the best user experience possible so they keep using their services. Only websites that are genuine in intent and have the best quality content will enjoy a long life at the top of the internet.