Search Engine Optimisation Unplugged
Search engine optimisation is considered by most to be incredibly complicated, and most people can’t even understand the techniques used by search engine optimisation professionals to improve the rankings of a website on search engine results lists. However, search engine optimisation is not some mythical creature that is impossible to understand, but it is simply a number of things that you need to understand.
The basics of search engine optimisation is simply making the experience that visitors receive on your website a more pleasant one than experienced on your competitors websites. Instead of focusing so much on Internet marketing, focus more on making visitors to your website happy. You will find that word of mouth is far more effective than any Internet marketing campaign, and having people spread word of your site to their friends is the best kind of search engine optimisation.
One way of trying this search engine optimisation in the “unplugged” way is by getting your friends and family to talk about your website. Many people are interested in the solutions that your website can provide, but they simply don’t know that your website does so. Having your friends and family talk about your online business can help to increase your popularity in your local region, and that will help your SEO rankings to improve.
Imagine this scenario for a minute:
You have four friends tell 5 of their friends about your product, meaning that 20 new people find out about what you have to offer. They visit your website, find out that your product is excellent, and buy your product. They then go on to recommend your product to 5 friends each, meaning 100 more customers. The amount of people you can have an effect on by using this “unplugged” method of advertising is limitless.
Another advantage is that the more traffic your website begins to receive, the better your search engine optimisation will be. With those 120 people visiting your site and buying your product, your ranking just went up and you are now ranked higher on Google’s search results lists than you were before your friends told their friends.
You can use Facebook as a means to promote your website or online business, and there are 600 million people around the world that can become your customers over time. You no doubt have many friends on Facebook, sometimes even in the hundreds. Each of them have a similar number of friends, each of whom have a similar number of friends, ad infinitum.
If each of your friends clicked on your link one time, that equals 100+ visits to your site. The more people who visit your site, the higher your search engine optimisation ranking will rise. You can use YouTube, eBay, Craigslist, Flickr, and pretty much any other site where you have a chance to talk about and promote your product.
The sky is the limit when it comes to search engine optimisation, and you can use these simple methods laid out above to help your SEO rankings improve and your website become more visible.
If you want to attract more customers you need to have a quality internet presence. Visit http://OnlineBusinessMarketing.ie for lots of great tips on how to find more customers online from Catherine Trebble, author of ‘Guide To Marketing Your Business Online In Ireland’.