I’m a big music fan, so I spend a lot of time searching for music bands and artists. When I hear a new song or a friend tells me about an artist I should check out, I search to watch their music videos, find out recent news about them, and to learn more about them in general. I can also see right on the results page which sites have songs or samples of songs that I can listen to.
But to me, music is best heard live, so it’s always exciting to find out that a band I love is coming to town. For fellow concert-goers, now when you search for bands or artists, you may see upcoming concert tour dates right on the results page if they’re playing in your area. If they aren’t touring near you, the new results for concerts won’t appear, but if the band happens to be coming to your town within the next few months, you can see the concert dates listed under the band’s official website. You can then click on the band’s official site to learn more or click on other web pages to learn more about the event or to buy tickets.
For example, I was searching for the [black keys] to listen to some of their music online. I wasn’t explicitly looking for their tour schedule, but now I know I should keep my calendar clear on Friday May 4, since they will be coming back to the Bay Area, and I remember how great they were at Outside Lands last year:
To find upcoming concert tour dates, we aggregate relevant data for events from multiple websites and show it under the band’s official website with links to the event sites where you can find out more about the event or purchase tickets.
If you have a website listing upcoming events and would like them to appear in search, you should add rich snippets markup to your web pages. After following the instructions to mark up your events, use the rich snippets testing tool to test your markup and see how it would appear on Google.
This is currently available to those searching on google.com in English, and we’ll continue to expand the feature to more countries in the future.