Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most important… Please visit Search Engine Land for the full...Read More

OpenX became a player in the ad serving market by offering free and open-source versions of its ad serving technology. But the online ad market is growing in sophistication, and larger advertisers are increasingly buying ads from a wider variety of sources, such as DSPs. Yesterday, in a bid to compete head-on with ad serving...Read More

Fiction: I shouldn’t be held responsible if users post content on my site or network that violates AdSense policies. Fact: You are responsible for ensuring that all of your content, including user-generated content such as forum posts, blog comments or outside feeds, is in compliance with AdSense policies on any page or site for which...Read More

Webmaster Level: Beginner to Intermediate As you’re working to increase your traffic with Webmaster Tools, did you know that you’re also able to monetize this traffic with Google AdSense? Google AdSense is a program that enables webmasters like you to display relevant ads on your websites and earn revenue. It’s free to use and gives...Read More

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media buyers get the same results from both? Which is more beneficial for publishers? What about yield optimization vs. data optimization? Dozens of startups claim to answer those questions, but there’s really no way for publishers...Read More