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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Tag

behavioral
Consumers may enjoy interacting with friends, acquaintances and strangers across social media channels, but that doesn’t mean they trust them as a source of advertising. However, a new host of companies are connecting brands to consumers through their social connections. Just as behavioral targeting has come under fire for tracking consumers online without their knowledge,...
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The message from Washington to the online ad industry has been ringing loud and clear: regulate yourselves before we have to do it for you. Taking another step in that direction, industry groups the IAB and the NAI released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of...
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