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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Tag

Confusion
With increasing regulation and scrutiny coming in to the affiliate channel, including the extension of the ASA digital remit, what does the future look like for different affiliate models? There has been considerable talk in the trade press about the extension of the ASA digital remit, but the discussion has mainly been about the impact...
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Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media buyers get the same results from both? Which is more beneficial for publishers? What about yield optimization vs. data optimization? Dozens of startups claim to answer those questions, but there’s really no way for publishers...
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