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Email [email protected] Call Now! +44(0)1689 602 248

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connected
Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that’s sort of a recent development. In terms of game consoles, it’s never been...
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Fewer than 10% of British adults have used a connected TV to go online, according to new data from Kantar Media. The futurePROOF study found that just 17% of British adults own an internet ready TV set and more than a third (36%) of respondents said they did not see the point in going online...
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Fewer than 10% of connected TV owners have actually used their device to go online, according to new data from Kantar Media. The futurePROOF study found that just 17% of British adults own an internet ready TV set and more than a third (36%) of respondents said they did not see the point in going...
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Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation. Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels. The study evaluated UK connected TV audience segments, platform familiarity and...
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When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides. While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent...
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