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Email [email protected] Call Now! +44(0)1689 602 248

Tag

Consumers
A majority of UK consumers (55%) would prefer to see more relevant ads served to them online, while 52% are happy to see ads as they appreciate that it allows them to access free content. However, though 48% presumably aren’t happy to see ads, just one in ten would pay for ad-free content.  A study...
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89% of UK consumers think that the EU cookie law is a positive step, though 75% had not heard of the e-Privacy Directive before they were surveyed.  Funnily enough, a similar proportion of marketers (82%) in a recent Econsultancy/Toluna survey think the opposite and view the cookie law as a real threat to the web. ...
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Today, PulsePoint released new research in conjunction with The CMO Club and Digiday on what they are terming the Digital Divide. This report examines digital marketing capabilities, top challenges and priorities of brands, agencies and publishers. PulsePoint first decided to conduct a study to analyze the gap in perception between publishers, advertisers and agencies and...
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The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO seems to be bullying consumers into sticking with a cable...
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(cross-posted on the Google Mobile Ads Blog) Tablets have quickly emerged as a distinct third digital screen in consumers lives that fill the gap between desktops and smartphones. But there are still many open questions about exactly how consumers are using them. We explored tablet search trends earlier this year, but wanted to dig deeper...
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