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cookie
89% of UK consumers think that the EU cookie law is a positive step, though 75% had not heard of the e-Privacy Directive before they were surveyed.  Funnily enough, a similar proportion of marketers (82%) in a recent Econsultancy/Toluna survey think the opposite and view the cookie law as a real threat to the web. ...
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The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone, but then there’s the question of how it translates to mobile.  To recap: the ‘cookie law’ covers the use by businesses of information stored on users’ ‘terminal equipment’ and this covers mobile sites and apps...
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Entrepreneurs dream of building at least one successful, multi-million dollar company in their lifetime. Gurbaksh Chahal has already built three, and he’s still only 28. He sold his first online advertising startup, ClickAgents, for $ 40m to ValueClick, followed by his second company, BlueLithium, for $ 300m to Yahoo. His third venture, RadiumOne, has achieved...
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With the EU e-Privacy Directive’s compliance ‘deadline’ just a month away, many businesses are wondering not only what they should do about it, but also how the law will be enforced by the ICO.  While working on our EU cookie law guide, I spoke to Dave Evans, Group Manager for Business & Industry at the Information...
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The EU ‘cookie law’ is clearly a threat to online business in the UK, whether through higher bounce rates caused by intrusive cookie opt-ins, or loss of income if customers opt out of third party cookies used for remarketing and ad targeting.  Some have estimated that it will cost the UK economy £10bn in a...
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