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Digital
Originally posted on the Google Analytics blog Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the...
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Here’s a round up of digital marketing stats we’ve seen this week.  Topics include connected TV, mobile email, social media customer service, QR codes and Angry Birds…  TV and Twitter 20th Century Fox’s Channel 4 Prometheus campaign reached more than 15m Twitter users.  There was a spike in activity on Sunday night, peaking at more than...
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Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back. If you’re not...
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We all attend in droves but in 2012 is there still a need for the big generalist digital marketing shows? Is the industry ready to say goodbye to these shows that helped put digital on the map and usher in a new wave of more niche and focused shows that embrace the latest developments within...
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Digital Vision winner Allison Saur applies her insight into Native American tribal practices to create a template for the construction and maintenance of culture in virtual communities. In the second of her three reports, Digital Tribes II: Community Culture, released today, Saur describes the difference between community and audience building, and outlines specific tools for developing...
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