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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

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Digital
Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to increase online bookings for Center Parcs.  Center Parcs has previously used the last click attribution model, but has been using cross-channel measurement and attribution in its digital campaigns for the last six months. I’ve been...
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MEA Digital Selected by TVG, a Subsidiary of Betfair Group Ltd. MEA Digital has been named the Digital Agency for TVG, the number one wagering website and horseracing network in the U.S. and a subsidiary of Betfair Group Ltd. Moving forward, the agency will handle all media planning duties for the specialty brand, including search...
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Avner Ronen, the founder and CEO of video platform Boxee, has a lot of opinions that traditional TV providers don’t like. He expressed more than a few of them during a heated debate with Mark Cuban in SXSW that’s still ongoing. Today at the PSFK conference in New York, Ronen explained why he thinks charging...
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According to forecasters, digital advertising is poised to lead a rebound in the larger ad market. Revenue increases in the fourth quarter of 2009 are expected to continue. And according to the IAB, television advertisers shouldn’t be concerned that the growth in digital will come at their expense. According to the Interactive Advertising Bureau and...
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