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It’s been an active week for The Washington Post Co. First, it added to its portfolio of vertical sites with the launch of Service Alley. Now, it is hatching a subsidiary brand — SocialCode — to act as a full-service Facebook marketing agency. First and foremost an advertising service, it will also specialize in hard-to-hold applications...
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Television programming has always been a popular subject for water cooler conversations at work, so it doesn’t take too much imagination to think that social media and television are a match made in heaven. But according to a survey conducted by online television hub SideReel, expectations about social media and television may be a little...
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Television has been called many things, and in the past several years, one of those things is ‘dead‘. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it’s television advertising, not digital advertising, that will benefit most from economic recovery....
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Groupon’s smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed those imitators that they too may strike it rich in social commerce. Wildfire Promotion Builder comes at it from a different angle. Rather than wrangle with the behemoth head-on, the start-up sees itself as a complement that...
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Facebook’s Mark Zuckerberg is the CEO of the world’s largest social network, and, on paper, one of the world’s richest people. His creation, started more than seven years ago in a Harvard dorm room, has changed the face of the internet and impacted the lives of millions of millions of people around the world. For...
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