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Econsultancy’s Progression of Agency Value report looks at the challenges faced by agencies as they attempt to adapt to a rapidly changing market.  The report, published in association with Adobe, presents a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture). I’ll summarise these four ‘pillars’ of...
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Everyday on the CitizenTube channel (and @CitizenTube on Twitter), along with our curation partners @storyful, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage....
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Having been involved in five startups, Evernote CEO Phil Libin definitely knows what it takes to be an entrepreneur. During a speech at TNW 2012 he revealed that 100,000 people sign up to Evernote everyday and the service is rapidly approaching 30m total users. But while Libin suggested that technology means now is the best...
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The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, “Measure strategy, not stuff.” She lays out a foundation of applied metrics that you can start with before identifying the KPIs that map to your brand’s business goals.  Web 2.0 sf 2011 metrics One of the most packed sessions at this...
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