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iAds
When Apple launched iAds, Steve Jobs said that the foray into advertising was about more than just exploiting an obvious opportunity. “We want to change the quality of the advertising,” he said. But while Apple’s successes are generally pretty clear-cut, the verdict is still out on iAd. Some of the advertisers buying in early didn’t...
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Apple may be charging a premium for placements on its new mobile ad platform, but it looks like brands that use iAds will also have access to features that no other ad network can deliver. According to an email sent to developers planning to advertise their apps within other iPhone and iPod apps, iAds is...
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