“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?” Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often...Read More

Fiction: I shouldn’t be held responsible if users post content on my site or network that violates AdSense policies. Fact: You are responsible for ensuring that all of your content, including user-generated content such as forum posts, blog comments or outside feeds, is in compliance with AdSense policies on any page or site for which...Read More