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Email [email protected] Call Now! +44(0)1689 602 248

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social
If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge.  The state of constant change requires...
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If you’ve ever seen a presentation by a Facebook exec, you’ll know that they hold up The Guardian as the poster child for building an audience using a timeline app. After launching its social reader last September The Guardian reported 4m installs in just two months, and in March it predicted that social traffic would...
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A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. “It’s only a matter of time until social overtakes search for the Guardian,” she told attendees at the Guardian Changing Media Submit. The impetus for that comment was the Guardian’s Facebook app, which...
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Colin O’Keefe and I started off each day before Avvocating 2012 with a beautiful ferry ride across the Pudget Sound from Bainbridge Island to downtown Seattle. Little did we know, one of Avvocating’s media sponsors, Larry Sivitz, was also making the same trek each morning. During his interview with LXBN TV, Larry, founder and publisher...
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In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures.  To the tune of 1.3 billion views, social video ads...
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