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A majority of UK consumers (55%) would prefer to see more relevant ads served to them online, while 52% are happy to see ads as they appreciate that it allows them to access free content. However, though 48% presumably aren’t happy to see ads, just one in ten would pay for ad-free content.  A study...
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Mobile email is becoming more important for marketers, with 88% of people checking their email via mobile on a daily basis.  Despite this, many companies have yet to adapt to this trend. Our recent Email Marketing Census found that 39% had no strategy for mobile email, while 48% were unaware how many of their emails were...
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Mobile commerce has been a topic of great interest for marketers and businesses in the past several years. And for good reason: with more and more consumers carrying increasingly sophisticated mobile devices with them everywhere they go, the potential to drive commerce in ways never before possible is fast becoming a reality. There are numerous...
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Here’s a round up of digital marketing stats we’ve seen this week.  Topics include connected TV, mobile email, social media customer service, QR codes and Angry Birds…  TV and Twitter 20th Century Fox’s Channel 4 Prometheus campaign reached more than 15m Twitter users.  There was a spike in activity on Sunday night, peaking at more than...
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Instagram The Timeline This infographic detailing the evolution of Instagram by Visually is powerful for a couple reasons, including the fact that the entire timeline is visualized through the use of Instagram photos.  From launching in 2010, to their first million users, and finally to the recent purchase of Instagram by Facebook this is a must...
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