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Posted by searchbrat This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. There has been a lot of great discussion about the term...
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Meineke Car Care Centers, with 900 franchises, has a huge ad budget, which it has been spending on Yellow Pages, TV, coupons, SEM and the Internet. Recently, Meineke has worked to integrate local ad opportunities under one “local expert.” But it has also been adding non-advertising marketing channels. The company has noted real value from...
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UTI revved up their conversion rate with Google Website Optimizer. By conducting rigorous testing, making design improvements to their landing pages, and increasing AdWords investment to capitalize on their higher conversion rates, UTI cut their cost-per-application request in half and increased their request volume by more than 700% in in marketing campaigns that used the...
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Television programming has always been a popular subject for water cooler conversations at work, so it doesn’t take too much imagination to think that social media and television are a match made in heaven. But according to a survey conducted by online television hub SideReel, expectations about social media and television may be a little...
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McDonald’s may be a large brand, but it doesn’t always want to invest large budgets in marketing. With a little help from Foursquare this Spring, the fast food chain increased foot traffic 33% in one day with an investment of less than ,000. Rick Wion, head of social media at McDonald’s, is a big fan...
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