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Email [email protected] Call Now! +44(0)1689 602 248

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targeted
This guest post was contributed by Daniel Waisberg, the Founder and Editor of Online Behavior, a Marketing Measurement & Optimization website. Daniel looks at how you can use DoubleClick Ad Planner to find ideas for testing. Testing is probably the most effective way to optimize websites. Through testing we can understand what our customers like,...
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In the diverse yet confusing local advertising ecosystem, the new mandate calls for media companies to engage local business clients with holistic solutions that engage their customers in new ways. Deals and mobile optimization have received the lion’s share of attention, but targeted lead generation is another vehicle through which publishers can connect with local...
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Contrary to conventional wisdom, netbooks arent just for consumers. AT&T offers another way for small businesses to enjoy access to the nations fastest 3G network in 350 major US metropolitan areas. Small business customers nationwide can now purchase Acer, HP and Panasonic netbooks and laptops, featuring AT&Ts embedded wireless technology, through the companys relationship with...
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Privacy issues have been the bane of behavioral targeters’ existence for awhile now. But how much impact have privacy advocates had on the industry? According to a new study from the Ponemon Institute, marketers now use behavioral targeting 75% less than they would like. That should be enough to strike fear in the hearts of...
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