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trial
Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3. Samsung even plans to create a limited edition handset for the occasion, but the bad news is that only athletes are being invited to take part in the trial. The NFC payments are enabled using Visa...
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Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation. Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels. The study evaluated UK connected TV audience segments, platform familiarity and...
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