Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248
Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

When Amazon made its deal to invest $ 175 million in LivingSocial, it wasn’t entirely clear how Amazon played in the local deal space. Sure, Amazon has its own non-local deals. And it owns Dallas-based Woot, a product-based deals provider. Still, it wasn’t clear.

Today, we have a better idea how they play together. Amazon put a deal up with LivingSocial where users could pay $ 10 for $ 20 of anything from Amazon. Anything — such as a $ 139 Kindle, they suggested. If you get three friends to buy the deal via Facebook, Twitter or your blog, you get another free one.

The deal has 1,216,872 buyers as of 8:49 p.m., Pacific Time (including me.) What is unusual about the deal is that it is being treated as one giant promotion to join LivingSocial.

In fact, LS has paid Amazon full value for the $ 20 coupons, according to The New York Times. The 1.2 million coupons that have already been sold will cost about $ 12 million (although I bet there was some discount involved).

It is surely a different way to spend money on marketing than Groupon’s pregame Super Bowl ad. And it will cost a lot more. But it is getting a lot of attention, and puts the No. 2 player on the map. And it is a healthy way for Amazon to win back a little of its $ 175 million.

LivingSocial CEO Tim O’Shaughnessy is a featured speaker at ILM East in Boston, March 21-23, along with Gilt City CEO Nathan Richardson and many others.

Local Media Watch – BIA/Kelsey

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.
Secured By miniOrange